Board of directors
Chariman of the Board
Chairman of the Board since 2020. MSc Business and Economics from Lund University.
Product- and Market Manager Lion Ferry AB
Regional Director South Sweden, Tjäreborg Resor AB
Area Manager Scandinavia, Van Houten/Gunhager AB
Managing Director DFDS SEAWAYS GMBH (DFDS Tyska Dotterbolag)
Managing Director Subsidiary company in Sweden, Germany and Japan, H&M Hennes & Mauritz.
Start Up- & Country Manager in Poland, South Korea, Australia and New Zealand, H&M Hennes & Mauritz.
Senior Advisor & Board member, H&M Hennes & Mauritz PTY LTD
Number of shares: 2 395 032
Dependent in relation to the company, its management and the company’s major shareholders.
Sofie Redzematovic (born 1982) is a business developer, marketing strategist and project manager with a special focus on technology, research and senior target groups.
Sofie is active as a business developer and board member of the Heart-Lung Foundation. She has previously worked with marketing, target group analysis and customer loyalty at Heart-Lung Foundation and FastTV AB.
Sofie Redzematovic holds a Bachelor’s degree in international project management and language from the University of Skövde and is certified in agile software development.
Bengt A Olsson
Board member since 2020.
Number of shares: 2 881 161.
Independent in relation to the company, its management and the company’s major shareholders.
Sanna Lindberg, born 1957, has over 30 years of international experience within the H&M Group. She has held roles as Country Manager for North America and Switzerland, Global Marketing Manager, Global HR-Director, Brand Manager for COS and & Other Stories.
Sanna has also had experience of leading and developing in multicultural environments through strong value-led leadership. Sanna has a great commitment to gender issues and the equal value and inclusion of all people in society.
Sanna is a member of Design House Stockholm and the non-profit organization Storasyster.
Sanna today spends part of her time mentoring leaders in Sweden and internationally.
Charlotte Stjerngren, born 1976, is a partner and advisor in investor relations at Cord Communications.
Charlotte has extensive experience as a financial journalist, most recently as editor-in-chief and responsible publisher for Ekonomikanalen EFN. She also has more than ten years of experience as a financial analyst at the investment bank Carnegie.
Charlotte has a Master’s degree in economics from the Stockholm School of Economics and a Law degree from Stockholm University.
Marianne Sernevi (born 1967) is CEO of AdderaCare since September 2019. Sernevi has a M.Sc in Civil engineering from LTH, and several years of experience as CEO in a variety of companies such as Skånska Energi, Cetec Electric and AudioDev.
Business Area Sales Manager, Foss Analytical AB
CEO, Marketing- and Sales Manager, AudioDev AB
CEO, AudioDev AB and AudioDev Sweden AB
CEO, Cetec Electric AB
Marketing and Sales Director, Mectec Electronik AB
CEO, Skånska Energi AB
Chairman of the Board, Comsys AB
CEO, AdderaCare AB
Number of shares: 19 019.
Henrik Carlsson (born 1966) has been CFO at AdderaCare since 2016. Carlsson holds an MSc in Business and Economics from the University of Växjö, now Linnaeus University. After four years as an auditor with PWC, Carlsson has more than 20 years’ experience in leading positions within different sectors. This includes the position of Finance Manager/Head of Finance between 1994 and 2010 at Weight Watchers Sweden ViktVäktarna AB, with a focus on the Swedish and Nordic markets. Carlsson has also been CFO at the property company Dagon AB and CFO at Malmö FF.
Auditor Öhrlings PWC
Finance Manager Weight Watchers Sweden ViktVäktarna AB
Financial Manager Pärsons Sverige AB
Head of Finance/Finance Manager Weight Watchers Sweden ViktVäktarna AB
CFO Dagon AB
CFO Malmö FF
CFO AdderaCare AB
Number of shares: 62 875.
Business Development Manager
Bas Kamp (born 1976) is a Certified Marketing Economist from NCOI and has been a partner in Huka since 2009 and CEO in the years 2011-2021. In 2018, the company was sold to AdderaCare. Since April 2021, he shares his time between AdderaCare and Huka as Business Development Manager.
Number of shares: 988 954.