The company in brief

AdderaCare is a corporate group within the assistive technology sector. The company group consists of the parent company AdderaCare AB and the six subsidiaries Trident Industri AB, Kom i Kapp AB, Erimedgruppen (Erimed Förvaltning AB, Rojan & Ripe AB and Erimed International KB), Huka B.V. and Linds Ortopediska. Through its subsidiaries, AdderaCare sells to municipalities, regions and individuals.

The Group has an operating business which currently includes the following products and services:

  • Ramps for housing adaptations
  • Stairs and lifts for people with functional limitations
  • Bathroom equipment for people with functional limitations
  • Mobility aids for people with special needs
  • Sensory stimulation aids
  • Sensory rooms
  • Sensory furniture
  • Vestibular products
  • Motor skills training products
  • Orthopedic shoes
  • Orthoses
  • Prosthesis and components to prostheses

Vision

AdderaCare’s vision is to develop a company group through the acquisition of profitable companies within the assistive technology sector that improves the quality of life for people with functional variations.

Five reasons to invest in AdderaCare

1) A growing market for assistive technology

2) Our strategic acquisition strategy

3) Our strong corporate portfolio

4) Experienced and competent management

5) Financial strength and long-term perspective

Business concept and strategy

What we do

AdderaCare acquires majority holdings in profitable companies with a positive cash flow, that mainly conducts sales of own products in the home health care and the assistive technology sector.

How we generate revenue

We further develop the companies by combining the innovative power and competence of the local entrepreneurship, with an active and experienced corporate governance. In this way, we create added value for both owners and users.

Our strategy

We buy profitable companies that after acquisitions will be developed through an active ownership role, where continuity for the acquired company is a key word.

Our goal

Our long-term goal is to create stronger and more well-run companies, that under our ownership can grow faster than the market.

Our development goals

To increase the Group’s sales by between 30–50% annually, during the build-up phase

To have a profit margin of more than 10% during a business cycle

That the Company’s net debt shall not be more than three times as large as EBITDA

That the Company shall have an equity / assets ratio of over 35%

Market

AdderaCare operates in the assistive technology market. Demand for assistive devices and adaptations that improve the quality of life for people of all ages with different types of functional variation increases every year – thus also increasing the business opportunities for AdderaCare. The group currently consists of six subsidiaries that conduct sales to both municipalities and county councils and private individuals.

For AdderaCare’s categories and distribution channels, there are several favorable market trends. We are living longer, which means increased pressure on the working part of the population. This in turn puts pressure on finding solutions that can lead to a higher degree of independence for our elderly. Increased costs for care in the public sector threaten to lead to deteriorating quality of care and strained budgets. This in itself, also means an important driving force as it leads to increased focus on making it possible for the elderly and disabled to manage on their own, which AdderaCare’s products contribute to.

Growing proportion of elderly in Europe

In the future, the proportion of older people is expected to increase sharply, while the proportion of people of working age will decrease. This means that society faces new challenges when fewer people need to support more and more people. During the period 2019–2100, the proportion of residents of working age is expected to decrease, while the group of older people is likely to make up an increasing proportion of the total population. According to Eurostat, people aged 65 and over will make up 31.3 percent of the EU’s population by 2100, compared with 20.2 percent in 2019.

As a result of this development, the market for assistive technology is expected to grow. Growth is also driven by increased awareness of the needs and the opportunities that the mobility and cognitive aids provide for leveling out differences in living conditions. Another driving force is the proportion of the aging population who to a greater extent want to stay at home.

Trends that contribute to strong underlying demand for AdderaCare products:

More older people and young people, but fewer people of working age put pressure on society’s resources

High proportion who live in a house and need mobility aids / adaptation to be able to stay at home longer

The proportion of single households is growing: 27.5% in the EU and 36.2% in Sweden, live alone today

Investments in nursing buildings are increasing rapidly

Expenditure on therapeutic aids is steadily increasing

The share of health care expenditure in relation to GDP is growing

Municipalities’ care costs increase – investments in assistive technology relieve

The proportion of disabled people in society

The number of people with disabilities cannot be determined exactly. For example, there is no register of the total number of people with disabilities in Sweden.

Good data collection from different organizations is the key to creating a clearer picture of the impact of different disabilities on health. According to the World Health Organization, WHO, they support information gathered in recent years with the following facts:

About 15 percent of the global population – over a billion people – live with some form of disability, of which 2–4 percent experience significant difficulties

to function normally. Many of these people are in great need of support in the form of, for example, orthopedic aids, prostheses, wheelchairs, ramps and aids for sight and hearing.

People with disabilities experience major shortcomings that other people often take for granted, including barriers in the health care system, education, employment,

transport and public space. These gaps are exacerbated in poorer or less developed societies.

Women are more likely to experience disabilities than men and older people more than young people.

Low- and middle-income countries have a higher proportion of disabled people than high-income countries, where poverty to a greater extent affects accessibility in society and the possibility of health care services.

A school on equal terms

It is a right that all children and young people, regardless of social and economic conditions, should have the same access to good education in Sweden. Naturally, children have different needs for support in order to be able to assimilate their education in the best possible way. Therefore, it is extra important to make visible and assist the group that is in extra need of support due to psychological or physiological reasons. All children and young people have the right to reach as far as possible in their knowledge development, based on their own conditions. About 40 percent of all school children receive special support at some point during their school time. 

A report from the Swedish Agency for School Development showed that approximately 17 per cent of the pupils received special support at school, while 21 per cent were judged to be in need of this. A survey made in 2017 showed that 24-39 percent of students with disabilities lacked mobility aids in school. The greatest need seemed to be within the area of ​​cognition, where many were lacking cognitive aids.

Companies

Group structure

The parent company in the AdderaCare group is AdderaCare AB. The Group has six subsidiaries which the parent company owns by 100%. The subsidiaries are Trident Industri AB, Kom i Kapp AB, Amajo AS, Erimed International KB, Huka B.V and Linds Ortopediska.

Trident Industri AB

Joakim Majava

Joakim Majava

CEO

Joakim Majava is the CEO of Trident Industri AB. Joakim was Trident’s site manager and VP for six years (2009-2015) and returned after a few years as CEO for other companies. As the CEO of Trident, he is working to develop and excel the company further.

Education: Production technology. Diploma in business administration.

2002-2004
Production technician and manager, Plastal AB, Simrishamn

2004-2009
Production and production technology officer, AB Ph. Nederman & Co, Helsingborg

2009-2015
Site manager and VP, Trident Industri AB, Ängelholm

2015-2018
CEO, Specialteknik i Sverige, Ecoload Sweden AB and Xtera Fastighetsförvaltning AB

2018-
CEO, Trident Industri AB, Ängelholm

Kom i Kapp AB

Fredrik Mantin

Fredrik Mantin

CEO

Fredrik Mantin has long and prosperous experience of sales, market and business development. He has primarily worked in organizations where support of individuals and groups to achieve higher levels of well-being and performance have been in priority.

MSc in political science, Lund University.

2001-2007
Diverse sales positions within telecom and IT

2007-2010
Key Account Manager, Feelgood Svenska AB and MedHelp AB

2010-2017
Multiple positions, including Sales Executive, Sales Manager, Business Area Manager and Client Relations Manager, AB Previa

2017-2018
Sales Manager, MedHelp Care AB

2018-
CEO, Kom i Kapp AB

Amajo AS

Shahram Ariafar

Shahram Ariafar

CEO

Shahram Ariafar is the CEO of Amajo A/S. He has co-founded a number of successful businesses within space technology, IT and welfare technology. In 2007 he was awarded the DnB NOR innovation prize. Furthermore, Ariafar has led organizations for disabled people. He is an enthusiast with profound knowledge in improving efficiency, modernisation and expansive business development.

Education:
MSc in space studies
MSc in cybernetics
BSc in computer technology
BSc in space technology
Further education in leadership and innovation

2005-2007
CEO, Corona Space

2007-2013
Lecturer, The Norwegian Defence University College

2013-2014
Technical Coordinator, The Norwegian Defence University College

2014-2017
Central Trustee, UNIO The Norwegian Defence University College

2017-2018
CEO, Sky Inclusion

2018-
Leader, The Norwegian Association for People with Intellectual Disabilities

2018-
CEO, Amajo A/S

Huka B.V

Rob Lotgerink

Rob Lotgerink

CEO

Rob Lotgerink has been with Huka since July 2020 and is since May 2021 the Managing Director of Huka. Rob has a vast experience from different industries as CEO and have also worked several years as management consult advising entrepreneurs in various business management issues. Rob started his career at Huka 1983-2001.

2014 – 2020
Co-Owner & Business Advisor at Co-Ondernemers

2007 –
Present owner Lotar business Advice

2010 – 2012
Managing Director at Tripal Engineering & Packaging

2007 – 2010
Managing Director at Mercurius Group

2001 – 2007
Deputy Director facility company at DCW and commercial manager service group

1983 – 2001
Various (management) functions @ Huka

Erimed International KB

 

Annica Forslund-Nilsson

Annica Forslund-Nilsson

MD

Annica Forslund-Nilsson is the CEO of Erimed International KB / Erimed Förvaltning AB since November 2019. Annica has long and extensive experience from the Medtech industry where she has primarily worked in various positions such as CEO, Commercial Director and Sales Manager. Annica have also worked as a consultant within Management and Coaching.

1997 – 2001
Sales Manager, Convatec

2001 – 2004
Nordic Manager, Brady AB

2004 – 2012
CEO, Synthes AB

2012 – 2016
Nordic Commercial Director, Johnson & Johnson

2016 – 2019
Management Consultant, Marcan AB

2019 –
CEO, Erimed

Linds Ortopediska AB

Lena Christiansson Santunione

CEO

Lena Christiansson Santunione CEO of Linds Ortopediska AB since 2020-03-01.

Lena has been involved since the start in building up Linds Ortopediska in the role of administrative manager / finance manager. Lena has many years of experience in business development, HRM and quality work from her previous functions as Business manager and Accounting manager. Lena has also worked as a teacher and worked with business development within school values. Graduated in Economics from the University of Gävle.

1995 – 2000

Business development / project manager, Mälarhöjden’s school 

2000 – 2007

Business manager, Candidate AB

2007 – 2013

Accounting manager / administrative chef, Ide House of brands Sweden AB

2013 – 2020

Administrative Manager / CFO Linds Ortopediska AB

2020 –

CEO, Linds Ortopediska AB

 

Sustainability

AdderaCare strives to improve the quality of life for people with functional variations and thus plays an important role in achieving a more inclusive society. The Group’s subsidiaries have their own established niches with products that strengthen the quality of life and the opportunities for a better life. A sustainable business culture is crucial for building trust and a strong brand, as well as for being a sought-after employer.

The starting point in AdderaCare’s business model is to work on the basis of active and experienced corporate governance. Group management sets requirements for and creates conditions for development and growth. Within the framework of the Group’s guidelines and values, the Group’s six subsidiaries enjoy a high degree of independence. Each company has its own history, culture, pride and knowledge of their market and their customers. Here are great values ​​that the Group wants to preserve and refine. The pandemic has put healthcare and other important societal functions in front of difficult trials, which has above all affected particularly vulnerable groups, such as the disabled and the elderly.

Access to the right aids to enable the best possible quality of life in and outside the home has therefore become more important. At present, most purchases are financed by assistive technology with public funds, but there is also a growing market where private individuals themselves pay to improve their own or a relative’s everyday life. Ultimately, it is about as many people as possible being able to fend for themselves and get the right tools to, for example, manage their schooling and thus in the future be able to work and contribute to society. Being able to stay at home instead of at an institution in most cases gives a completely different quality of life.

Agenda 2030
AdderaCare is so far at the beginning of its sustainability work. The ambition is to identify in 2021 the sustainability aspects where AdderaCare can make the biggest difference and what is most important for different stakeholders. All companies in the Group work with services and products that increase the quality of life and participation for people with special needs, which is in line with Agenda 2030. AdderaCare has identified the sub-goals in Agenda 2030 where AdderaCare sees the greatest opportunity to contribute.

Inclusive and safe educational environments

AdderaCare contributes to inclusive and safe educational environments and offers aids that improve the opportunities for people with various forms of disability or cognitive difficulties to assimilate an education.

Goal 4 Good education for all

4.5 Eliminate discrimination in education:

By 2030, eliminate gender differences in education and ensure equal access to education and training at all levels for vulnerable people, including people with disabilities, indigenous peoples and children living in vulnerable conditions. 

4.A Create inclusive and safe educational environments:

Build and improve educational environments that are adapted for children and people with disabilities and take into account gender aspects and thus offer a safe, peaceful, inclusive and appropriate learning environment for all.

On equal terms

AdderaCare contributes to a higher degree of employment in society and better working conditions for people with disabilities by developing aids that facilitate a higher degree of mobility in everyday life. With the right aids, disabled people can improve their opportunities to create a functioning working life and a more active leisure time. Greater opportunities for the disabled reduce the social and economic gaps in society.

Goal 8 Decent working conditions and economic growth

8.5 Full employment and decent working conditions with equal pay for all:

By 2030, achieve full and productive employment with decent working conditions for all women and men, including young people and people with disabilities, as well as equal pay for equal work.

Goal 10 Reducing inequality

10.2 Promoting social, economic and political inclusion:

It’s about enabling and working until 2030 for all people, regardless of age, gender, disability, race, ethnicity, origin, religion or economic or other position, to be included in social, economic and political life.

Good mobility

AdderaCare contributes to better mobility for people with disabilities, who with the right transport aids can move more freely in society with a lesser need for assistance. This, together with the expansion of smarter and more sustainable public transport systems, creates good conditions for a more equal society in the future.

Goal 11 Sustainable cities and communities

11.2 Make sustainable transport systems available to all:

By 2030, provide access to safe, affordably accessible, and sustainable transport systems for all. Improve road safety, in particular by expanding public transport, with special attention to the needs of people in vulnerable situations, women, children, people with disabilities and the elderly.