The company in brief
AdderaCare is a corporate group within the assistive technology sector. The company group consists of the parent company AdderaCare AB and the six subsidiaries Trident Industri AB, Kom i Kapp AB, Erimedgruppen (Erimed Förvaltning AB, Rojan & Ripe AB and Erimed International KB), Huka B.V. and Linds Ortopediska. Through its subsidiaries, AdderaCare sells to municipalities, regions and individuals.
The Group has an operating business which currently includes the following products and services:
- Ramps for housing adaptations
- Stairs and lifts for people with functional limitations
- Bathroom equipment for people with functional limitations
- Mobility aids for people with special needs
- Sensory stimulation aids
- Sensory rooms
- Sensory furniture
- Vestibular products
- Motor skills training products
- Orthopedic shoes
- Prosthesis and components to prostheses
Business concept and strategy
What we do
AdderaCare acquires majority holdings in profitable companies with a positive cash flow, that mainly conducts sales of own products in the home health care and the assistive technology sector.
How we generate revenue
We further develop the companies by combining the innovative power and competence of the local entrepreneurship, with an active and experienced corporate governance. In this way, we create added value for both owners and users.
We buy profitable companies that after acquisitions will be developed through an active ownership role, where continuity for the acquired company is a key word.
Our long-term goal is to create stronger and more well-run companies, that under our ownership can grow faster than the market.
Our development goals
✓ To increase the Group’s sales by between 30–50% annually, during the build-up phase
✓ To have a profit margin of more than 10% during a business cycle
✓ That the Company’s net debt shall not be more than three times as large as EBITDA
✓ That the Company shall have an equity / assets ratio of over 35%
AdderaCare operates in the assistive technology market. Demand for assistive devices and adaptations that improve the quality of life for people of all ages with different types of functional variation increases every year – thus also increasing the business opportunities for AdderaCare. The group currently consists of six subsidiaries that conduct sales to both municipalities and county councils and private individuals.
For AdderaCare’s categories and distribution channels, there are several favorable market trends. We are living longer, which means increased pressure on the working part of the population. This in turn puts pressure on finding solutions that can lead to a higher degree of independence for our elderly. Increased costs for care in the public sector threaten to lead to deteriorating quality of care and strained budgets. This in itself, also means an important driving force as it leads to increased focus on making it possible for the elderly and disabled to manage on their own, which AdderaCare’s products contribute to.
Growing proportion of elderly in Europe
In the future, the proportion of older people is expected to increase sharply, while the proportion of people of working age will decrease. This means that society faces new challenges when fewer people need to support more and more people. During the period 2019–2100, the proportion of residents of working age is expected to decrease, while the group of older people is likely to make up an increasing proportion of the total population. According to Eurostat, people aged 65 and over will make up 31.3 percent of the EU’s population by 2100, compared with 20.2 percent in 2019.
As a result of this development, the market for assistive technology is expected to grow. Growth is also driven by increased awareness of the needs and the opportunities that the mobility and cognitive aids provide for leveling out differences in living conditions. Another driving force is the proportion of the aging population who to a greater extent want to stay at home.
Trends that contribute to strong underlying demand for AdderaCare products:
✓ More older people and young people, but fewer people of working age put pressure on society’s resources
✓ High proportion who live in a house and need mobility aids / adaptation to be able to stay at home longer
✓ The proportion of single households is growing: 27.5% in the EU and 36.2% in Sweden, live alone today
✓ Investments in nursing buildings are increasing rapidly
✓ Expenditure on therapeutic aids is steadily increasing
✓ The share of health care expenditure in relation to GDP is growing
✓ Municipalities’ care costs increase – investments in assistive technology relieve
The proportion of disabled people in society
The number of people with disabilities cannot be determined exactly. For example, there is no register of the total number of people with disabilities in Sweden.
Good data collection from different organizations is the key to creating a clearer picture of the impact of different disabilities on health. According to the World Health Organization, WHO, they support information gathered in recent years with the following facts:
✓ About 15 percent of the global population – over a billion people – live with some form of disability, of which 2–4 percent experience significant difficulties
to function normally. Many of these people are in great need of support in the form of, for example, orthopedic aids, prostheses, wheelchairs, ramps and aids for sight and hearing.
✓ People with disabilities experience major shortcomings that other people often take for granted, including barriers in the health care system, education, employment,
transport and public space. These gaps are exacerbated in poorer or less developed societies.
✓ Women are more likely to experience disabilities than men and older people more than young people.
✓ Low- and middle-income countries have a higher proportion of disabled people than high-income countries, where poverty to a greater extent affects accessibility in society and the possibility of health care services.
A school on equal terms
It is a right that all children and young people, regardless of social and economic conditions, should have the same access to good education in Sweden. Naturally, children have different needs for support in order to be able to assimilate their education in the best possible way. Therefore, it is extra important to make visible and assist the group that is in extra need of support due to psychological or physiological reasons. All children and young people have the right to reach as far as possible in their knowledge development, based on their own conditions. About 40 percent of all school children receive special support at some point during their school time.
A report from the Swedish Agency for School Development showed that approximately 17 per cent of the pupils received special support at school, while 21 per cent were judged to be in need of this. A survey made in 2017 showed that 24-39 percent of students with disabilities lacked mobility aids in school. The greatest need seemed to be within the area of cognition, where many were lacking cognitive aids.
Trident Industri AB
Education: Production technology. Diploma in business administration.
Production technician and manager, Plastal AB, Simrishamn
Production and production technology officer, AB Ph. Nederman & Co, Helsingborg
Site manager and VP, Trident Industri AB, Ängelholm
CEO, Specialteknik i Sverige, Ecoload Sweden AB and Xtera Fastighetsförvaltning AB
CEO, Trident Industri AB, Ängelholm
Kom i Kapp AB
MSc in political science, Lund University.
Diverse sales positions within telecom and IT
Key Account Manager, Feelgood Svenska AB and MedHelp AB
Multiple positions, including Sales Executive, Sales Manager, Business Area Manager and Client Relations Manager, AB Previa
Sales Manager, MedHelp Care AB
CEO, Kom i Kapp AB
MSc in space studies
MSc in cybernetics
BSc in computer technology
BSc in space technology
Further education in leadership and innovation
CEO, Corona Space
Lecturer, The Norwegian Defence University College
Technical Coordinator, The Norwegian Defence University College
Central Trustee, UNIO The Norwegian Defence University College
CEO, Sky Inclusion
Leader, The Norwegian Association for People with Intellectual Disabilities
CEO, Amajo A/S
Rob Lotgerink has been with Huka since July 2020 and is since May 2021 the Managing Director of Huka. Rob has a vast experience from different industries as CEO and have also worked several years as management consult advising entrepreneurs in various business management issues. Rob started his career at Huka 1983-2001.
2014 – 2020
Co-Owner & Business Advisor at Co-Ondernemers
Present owner Lotar business Advice
2010 – 2012
Managing Director at Tripal Engineering & Packaging
2007 – 2010
Managing Director at Mercurius Group
2001 – 2007
Deputy Director facility company at DCW and commercial manager service group
1983 – 2001
Various (management) functions @ Huka
Erimed International KB
Annica Forslund-Nilsson is the CEO of Erimed International KB / Erimed Förvaltning AB since November 2019. Annica has long and extensive experience from the Medtech industry where she has primarily worked in various positions such as CEO, Commercial Director and Sales Manager. Annica have also worked as a consultant within Management and Coaching.
1997 – 2001
Sales Manager, Convatec
2001 – 2004
Nordic Manager, Brady AB
2004 – 2012
CEO, Synthes AB
2012 – 2016
Nordic Commercial Director, Johnson & Johnson
2016 – 2019
Management Consultant, Marcan AB
Linds Ortopediska AB
Lena Christiansson Santunione
Lena Christiansson Santunione CEO of Linds Ortopediska AB since 2020-03-01.
Lena has been involved since the start in building up Linds Ortopediska in the role of administrative manager / finance manager. Lena has many years of experience in business development, HRM and quality work from her previous functions as Business manager and Accounting manager. Lena has also worked as a teacher and worked with business development within school values. Graduated in Economics from the University of Gävle.
1995 – 2000
Business development / project manager, Mälarhöjden’s school
2000 – 2007
Business manager, Candidate AB
2007 – 2013
Accounting manager / administrative chef, Ide House of brands Sweden AB
2013 – 2020
Administrative Manager / CFO Linds Ortopediska AB
CEO, Linds Ortopediska AB
AdderaCare strives to improve the quality of life for people with functional variations and thus plays an important role in achieving a more inclusive society. The Group’s subsidiaries have their own established niches with products that strengthen the quality of life and the opportunities for a better life. A sustainable business culture is crucial for building trust and a strong brand, as well as for being a sought-after employer.
The starting point in AdderaCare’s business model is to work on the basis of active and experienced corporate governance. Group management sets requirements for and creates conditions for development and growth. Within the framework of the Group’s guidelines and values, the Group’s six subsidiaries enjoy a high degree of independence. Each company has its own history, culture, pride and knowledge of their market and their customers. Here are great values that the Group wants to preserve and refine. The pandemic has put healthcare and other important societal functions in front of difficult trials, which has above all affected particularly vulnerable groups, such as the disabled and the elderly.
Access to the right aids to enable the best possible quality of life in and outside the home has therefore become more important. At present, most purchases are financed by assistive technology with public funds, but there is also a growing market where private individuals themselves pay to improve their own or a relative’s everyday life. Ultimately, it is about as many people as possible being able to fend for themselves and get the right tools to, for example, manage their schooling and thus in the future be able to work and contribute to society. Being able to stay at home instead of at an institution in most cases gives a completely different quality of life.
AdderaCare is so far at the beginning of its sustainability work. The ambition is to identify in 2021 the sustainability aspects where AdderaCare can make the biggest difference and what is most important for different stakeholders. All companies in the Group work with services and products that increase the quality of life and participation for people with special needs, which is in line with Agenda 2030. AdderaCare has identified the sub-goals in Agenda 2030 where AdderaCare sees the greatest opportunity to contribute.
Inclusive and safe educational environments
AdderaCare contributes to inclusive and safe educational environments and offers aids that improve the opportunities for people with various forms of disability or cognitive difficulties to assimilate an education.
Goal 4 Good education for all
4.5 Eliminate discrimination in education:
By 2030, eliminate gender differences in education and ensure equal access to education and training at all levels for vulnerable people, including people with disabilities, indigenous peoples and children living in vulnerable conditions.
4.A Create inclusive and safe educational environments:
Build and improve educational environments that are adapted for children and people with disabilities and take into account gender aspects and thus offer a safe, peaceful, inclusive and appropriate learning environment for all.
On equal terms
AdderaCare contributes to a higher degree of employment in society and better working conditions for people with disabilities by developing aids that facilitate a higher degree of mobility in everyday life. With the right aids, disabled people can improve their opportunities to create a functioning working life and a more active leisure time. Greater opportunities for the disabled reduce the social and economic gaps in society.
Goal 8 Decent working conditions and economic growth
8.5 Full employment and decent working conditions with equal pay for all:
By 2030, achieve full and productive employment with decent working conditions for all women and men, including young people and people with disabilities, as well as equal pay for equal work.
Goal 10 Reducing inequality
10.2 Promoting social, economic and political inclusion:
It’s about enabling and working until 2030 for all people, regardless of age, gender, disability, race, ethnicity, origin, religion or economic or other position, to be included in social, economic and political life.
AdderaCare contributes to better mobility for people with disabilities, who with the right transport aids can move more freely in society with a lesser need for assistance. This, together with the expansion of smarter and more sustainable public transport systems, creates good conditions for a more equal society in the future.
Goal 11 Sustainable cities and communities
11.2 Make sustainable transport systems available to all:
By 2030, provide access to safe, affordably accessible, and sustainable transport systems for all. Improve road safety, in particular by expanding public transport, with special attention to the needs of people in vulnerable situations, women, children, people with disabilities and the elderly.