The company in brief

AdderaCare is a corporate group active within the accessibility sector. The group currently consists of the parent company AdderaCare AB and its five subsidiaries: Trident Industri AB, Kom i Kapp AB, Amajo AS, Erimed International KB and Huka B.V.

Through its subsidiaries, AdderaCare conducts sales to municipalities, county councils and private individuals. Taken all together, the group’s current business activities include the following products and services:

  • Ramps for housing adaptations
  • Stairs and lifts for people with functional limitations
  • Bathroom equipment for people with functional limitations
  • Mobility aids for people with special needs
  • Sensory stimulation aids
  • Sensory rooms
  • Sensory furniture
  • Vestibular products
  • Motor training products – is this really the correct wording+
  • Orthopaedic shoes
  • Orthoses
  • Prosthesis and components to prosthesis

AdderaCare’s vision is to acquire profitable companies within the accessibility sector and thereby develop a corporate group that improves the quality of life for people with functional limitations.

Mission and strategy

AdderaCare aims to build up a corporate group consisting of companies within the accessibility sector. The companies create scope for internal business development, and also promote the development of the accessibility sector, leading to improved quality of life for people with functional limitations.

AdderaCare aims to grow through the acquisition of profitable companies with the help of available funds and the distribution of newly issued shares in AdderaCare. Majority shareholders of acquired companies are thus offered shares in AdderaCare.

Market

Increased life expectancy
Sweden’s population is getting older. According to Statistics Sweden (SCB) Sweden is estimated to have a population of 10 million inhabitants as of 2017, and life expectancy is today estimated to be 83.4 years for new-born girls and 79.5 years for new-born boys. SCB estimates that life expectancy will increase and that by 2060 new-born girls will have a life expectancy of 87 years and new-born boys 85 years[1]. What makes increased life expectancy possible is improved living conditions and reduced mortality from cardiovascular disease. This growing number of elderly people also means increased care costs, and since ageing in itself involves physiological deterioration, and potentially chronic diseases, there is an increased need for both health and social care.

AdderaCare was founded with an aim to create a group of profitable companies in the accessibility sector that give people with functional limitations improved quality of life both in the home and out and about. AdderaCare currently has two subsidiaries. Trident Industri AB provides services relating to housing adaptations and sells mobility aids and bathroom equipment. Komikapp sells sensory stimulation products and cognitive aids for people with special needs.

More people cared for at home
AdderaCare’s assessment is that elderly people wish to live and be cared for at home, and that they are now more aware of their own state of health and make greater demands than previously. The board of directors’ assessment is that being fit and healthy and having access to care services are key priorities among the elderly, which is why one of the group’s ambitions is to give people with functional limitations opportunities for an improved quality of life.

According to the World Health Organization, quality of life can be defined as follows:
“…the individual’s perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards and concerns. It is a broad ranging concept affected in a complex way by the person’s physical health, psychological state, level of independence, social relationships, personal beliefs and their relationship to salient features of their environment.[2]

Elderly make greater demands
A larger number of elderly people means increased care costs. The fact that elderly people today are more aware of their own state of health and make greater demands has also led to increases in care costs. At the end of the 1950s the proportion of GDP devoted to health and social care was just under 3 per cent. Today the proportion devoted to health and social care is around 9 per cent of GDP. The fact that elderly people today demand more from their care is also highlighted by the fact that the number of hospital admissions has increased, indicating that patients come back more often. It is also noteworthy that the number of visits to primary care (emergency care) is growing, while the number of GP appointments (health centres) is going down[3]. There are thus strong economic incentives that drive the development of home care forward. AdderaCare intends to implement further strategic acquisitions and thereby expand the group’s offering.

Prerequisites for increased quality of life
The board of directors’ assessment is that the increasing number of elderly people is placing higher demands on home adaptations for improved quality of life. The coming elderly generation is used to a different lifestyle and therefore has different preferences. These generate economic forces that can meet the requirements of future elderly people, such as accessibility, high quality and good service. Elderly people today often have a greater willingness to pay than historically in order to get what they want[4].

The AdderaCare board judges that through being fit and healthy and having access to accessibility aids, elderly people can enjoy a high quality of life. These preferences are the driving force for AdderaCare, which aims to create conditions for a good quality of life for elderly people by means of a group of companies active in the accessibility sector.

[1] https://www.folkhalsomyndigheten.se/seniorguiden/halsosamt-aldrande/aldrande-befolkning/
[2] The World Health Organization Quality of Life assessment (WHOQOL): position paper from the World Health Organization. Soc. Sci. Med. 1995; 41 (10) 1403-1409.
[3]http://www.socialstyrelsen.se/publikationer2009/2009-126-72/Documents/V%C3%A5rdens%20f%C3%B6ruts%C3%A4ttningar%20verksamhet%20och%20kostnader.pdf
[4]http://www.fastighetsagarna.se/MediaBinaryLoader.axd?MediaArchive_FileID=8c9ab3cf-a248-4877-b806-9415ba447a79&FileName=boende_for_aldre_1208.pdf

Board of directors

Per Nilsson

Per Nilsson

Chairman

Chairman of the board since 2013. Studied Economics and Behavioural Science at Lund University

1984-1990
Various posts in the Handelsbanken Group

1991-2004
CEO Human Care

2004-2011
Active in several small jointly owned companies

2011-2014
CEO Malmö FF

Currently
CEO Small Cap Partners
Chairman of the Board AdderaCare AB

Number of shares: 1 676 250 (through company).
Dependent in relation to the company, its management and the company’s major shareholders.

Jan Kvarnström

Jan Kvarnström

Board member

Board member since 2016. MSc Business and Economics from Uppsala and Executive MBA from the Stockholm School of Economics

1971-1984
Swedish Match, Beckers, Bonniers

1984-1992
Nordea, Large Enterprise Manager, Manager London

1992-1997
Deputy MD, MD Securum

1997-2000
MD Esselte

2002-2006
MD (Vorstand) Dresdner Bank AG

2008-2010
Founding Partner ERC

1994-2012
Castellum Chairman of the Board. Various other boards

2015-
Cordet Capital, board investment committee

2012-
Genworth/AXA LP board, audit and national committee

2012-
Genworth/Amtrust MI, board, audit and national committee

Number of shares: 1 676 250.
Dependent in relation to the company, its management and the company’s major shareholders.

Leif Lindau

Leif Lindau

Board member

Board member since 2016. BSc.  Business Administration from Lund University

1985-1988
K-Konsult Malmö telecommunications consultant

1988-1991
MD MediaSlingan AB

1991-1992
MD TopInvest AB

1992-1995
MD Navigator Russia

1995-
Currently MD and majority shareholder Navigator Communications

Number of shares: 11 250 (through company). Number of warrants: 40 000.
Independent in relation to the company, its management and the company’s major shareholders.

Marianne Dicander Alexandersson

Marianne Dicander Alexandersson

Board member

Board member since 2016. MSE chemical engineering Chalmers University of Technology

1997-2006
MD etc. Kronans Droghandel

2007-2010
MD Apoteket

2010-2013
MD Sixth AP Fund and GHP

2010-2015
Board member Mölnlycke Health Care AB

2005-2015
Board member Castellum AB

2014-
Board member Recipharm AB, Enzymatica AB

2015-
Chairman of the Board Sahlgrenska Science Park AB, Board member Camurus AB

2016-
Board member Praktikertjänst AB

Number of shares: 0. Number of warrants: 40 000.
Independent in relation to the company, its management and the company’s major shareholders.

Rickard Benediktsson

Rickard Benediktsson

Board member

Board member since 2016. Registered physiotherapist, Lund University

1997-1998
Registered physiotherapist

1999-2007
Various posts Human Care

2007-2015
Various posts Previa

2015-
MD Gerdahallen, Lund

Number of shares: 0. Number of warrants: 40 000.
Independent in relation to the company, its management and the company’s major shareholders.

 Management

Michael Hermansson

Michael Hermansson

CEO

Michael Hermansson (born 1959) has been CEO of AdderaCare since 2016. Hermansson has an MSc in Business and Economics from Gothenburg and has extensive previous work experience in a variety of positions with the Sandvik Group. He has also been CEO of Gas Control Equipment and the SafeRoad Group.

1985-2002
Professional experience from the Sandvik Group in a variety of positions in Sweden, Venezuela, Portugal and Argentina.

2004-2013
CEO Gas Control Equipment AB

2013-2014
Board member Recyctec Holding AB

2014-2015
CEO SafeRoad Group AB

2016-
CEO AdderaCare AB

Number of shares: 600 000. Number of warrants: 200 000.

Henrik Carlsson

Henrik Carlsson

CFO

Henrik Carlsson (born 1966) has been CFO at AdderaCare since 2016. Carlsson holds an MSc in Business and Economics from the University of Växjö, now Linnaeus University. After four years as an auditor with PWC, Carlsson has more than 20 years’ experience in leading positions within different sectors. This includes the position of Finance Manager/Head of Finance between 1994 and 2010 at Weight Watchers Sweden ViktVäktarna AB, with a focus on the Swedish and Nordic markets. Carlsson has also been CFO at the property company Dagon AB and CFO at Malmö FF.

1990-1994
Auditor Öhrlings PWC

1994-2000
Finance Manager Weight Watchers Sweden ViktVäktarna AB

2000
Financial Manager Pärsons Sverige AB

2000-2010
Head of Finance/Finance Manager Weight Watchers Sweden ViktVäktarna AB

2010-2012
CFO Dagon AB

2012-2016
CFO Malmö FF

2016-
CFO AdderaCare AB

Number of shares: 56 875. Number of warrants: 40 000.

Companies

Group structure
The parent company of the AdderaCare group is AdderaCare AB. The group has five subsidiaries, wholly owned by the parent company. These subsidiaries are Trident Industri AB, Kom i Kapp AB, Amajo AS, Erimed International KB and Huka B.V.

Trident Industri AB

Joakim Majava

Joakim Majava

MD

Joakim Majava is the CEO of Trident Industri AB. Joakim was Trident’s site manager and VP for six years (2009-2015) and returned after a few years as CEO for other companies. As the CEO of Trident, he is working to develop and excel the company further.

Education: Production technology. Diploma in business administration.

2002-2004
Production technician and manager, Plastal AB, Simrishamn

2004-2009
Production and production technology officer, AB Ph. Nederman & Co, Helsingborg

2009-2015
Site manager and VP, Trident Industri AB, Ängelholm

2015-2018
CEO, Specialteknik i Sverige, Ecoload Sweden AB and Xtera Fastighetsförvaltning AB

2018-
CEO, Trident Industri AB, Ängelholm

Kom i Kapp AB

Fredrik Mantin

Fredrik Mantin

MD

Fredrik Mantin has long and prosperous experience of sales, market and business development. He has primarily worked in organizations where support of individuals and groups to achieve higher levels of well-being and performance have been in priority.

MSc in political science, Lund University.

2001-2007
Diverse sales positions within telecom and IT

2007-2010
Key Account Manager, Feelgood Svenska AB and MedHelp AB

2010-2017
Multiple positions, including Sales Executive, Sales Manager, Business Area Manager and Client Relations Manager, AB Previa

2017-2018
Sales Manager, MedHelp Care AB

2018-
CEO, Kom i Kapp AB

Amajo AS

Shahram Ariafar

Shahram Ariafar

MD

Shahram Ariafar is the CEO of Amajo A/S. He has co-founded a number of successful businesses within space technology, IT and welfare technology. In 2007 he was awarded the DnB NOR innovation prize. Furthermore, Ariafar has led organizations for disabled people. He is an enthusiast with profound knowledge in improving efficiency, modernisation and expansive business development.

Education:
MSc in space studies
MSc in cybernetics
BSc in computer technology
BSc in space technology
Further education in leadership and innovation

2005-2007
CEO, Corona Space

2007-2013
Lecturer, The Norwegian Defence University College

2013-2014
Technical Coordinator, The Norwegian Defence University College

2014-2017
Central Trustee, UNIO The Norwegian Defence University College

2017-2018
CEO, Sky Inclusion

2018-
Leader, The Norwegian Association for People with Intellectual Disabilities

2018-
CEO, Amajo A/S

Huka B.V

Michael Hermansson

Michael Hermansson

CEO

Bas Kamp has been working within Huka since 2004. First he started as a sales representative in the Netherlands. After two years he changed his work field to Germany. He was responsible for selling the Huka products throughout Germany. After three years he became Sales Manager. In this new role the focus was on expanding the export. In 2011 Bas bought Huka and became the director.

2005-2008
Account Manager, Wellco Deutschland GmbH

2008
Account Manager, Wellco Mobility B.V.

2009-2011
Sales Manager / Account Manager, Huka B.V.

2011-
CEO, Huka B.V.

Erimed International KB

 

Rickard Persson

Rickard Persson

MD

Rickard Persson is the son of Rune Persson, the founder of Erimed. He has a high school diploma in business administration and sold textiles from 1979-1982, when he started working in the transport industry. Since 1989, Rickard has worked as a buyer and salesperson for Erimed.

Moreover, he has been a swimming coach for disabled children and youths for more than 25 years, showing his passion of helping others and finding tools that make life easier.

2017-
MD Erimed Group